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home staging & redesign

 

 

 

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frequently asked questions

 
:: what's the difference between 'interior design' and 'home staging'?
simply put, interior design is designing a home specifically for one's individual personal tastes and lifestyle.  interior designers also offer services related to architectural and structural elements.  home staging is the fusion of art and science to prepare a home with a pleasing backdrop of furnishings and accessories by neutralizing individual discernment, yet with personal touches that showcase your home to appeal to a perspective buyer's imagination.  it's a strategy to prepare the home for sale.  fact: did you know that only about 10% of home buyers can visualize the potential?
 
we have spoken to many home seekers after have just come out of a home for sale and approximately 80% of them discuss the decor, furniture and accessories (good or bad) before even mentioning the actual house.
 
 
:: can't i just decorate?
actually decorating and home staging are almost opposite,  because it's about neutralizing decor and removing the homeowner's identity from the home so that it appeals to all buyers and tastes.  it's challenging for a homeowner to detach from their home, but in order to maximize the appeal, it must be seen as an desirable commodity to be skillfully packaged to buyers.  you want to give buyers a sense of ease so that they can see themselves living in the home.
 
 
:: does neutralizing decor mean lack of style or no color?
not at all.  neutralizing means a lot of things, but simply stated, it's a balance of creating architectural interest, combined with color and visual coordination.
 
 
:: is home staging, redesign or consulting expensive?
in the long run, home staging or redesign is free.  in a survey of over 2,000 realtors, it was discovered that those who used a professional home staging company recovered 343% of their cost.  the real question is how much would you lose (or are losing) if the home you're selling doesn't sell as quickly as you would like?  staged and redesigned homes sell much faster and at a higher price than unstaged or cluttered homes.  the fact is, staging can more than pay for itself, it can make you more money, much quicker.  home staging is a marketing strategy to sell a home quicker and to help alleviate home price reductions.  in conclusion, home staging, redesigning and consulting nets a positive ROI (return on investment).  costs can be paid by the agent, homeowner or split. between both parties.  in some cases, however, a deposit may required.  and home staging services are is tax deductible.
 
 
:: you say that staged homes sell quicker... how much quicker?
national statistics have shown that for every 30 dom (days on market) that an un-staged vacant home sits on the market, a comparable professionally staged vacant home only sits for 6.5 dom.  same song, different dance... if an un-staged home sold in 120 days, a comparable home that was staged sold in 26 days.
in addition, the U.S. Housing and Urban Development statistics report that staged homes net as much as 17% higher on average than un-staged comps.  higher profits at a quicker pace.
... report of staging statistical data
 
... a revealing USA Today story
 
... jacksonville real estate market trends
 
 
:: what about the exterior of my home and landscaping?
picture yourself as a homebuyer.  you drive up to a house and quickly scan the exterior and yard.  you're already making a judgment as to whether or not you want to go inside the house or not.  some say that curb appeal is the most important step in preparing your a home for sale.  fact is, people do judge a book by it's cover.  if your home doesn't look great from the street, potential buyers will have a hard time overcoming this issue and may not even want to go inside your beautiful home.  every small detail along the way reinforces or tears down your first impression of the home.  we do offer exterior and landscaping consulting.
 
 
:: do you have any free or inexpensive home-showing tips?
of course we do... click here
 
 
when staging and redesigning in preparation to sell your home, we understand that it can be an emotional challenge to "depersonalize" your home, but it's a vital step to remove these mental roadblocks, not only for yourself to detach from your home, but to also remove the roadblocks for a potential buyer.  a buyer wants to feel as though that you are ready to let the home go.  it's an unconscious state of mind that you or the buyer may not be aware of, but a necessary step to take.  you want the buyer to feel as though you are ready to move on and that you are handing over the torch.  we understand this issue and that's why we do everything we can to ease any discomfort when staging and redesigning your home.  also keep in mind that you're not selling your stuff, you're selling the home.  you take your stuff with you.  : )

 

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