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home staging & redesign
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frequently asked questions |
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what's the difference between 'interior design' and
'home staging'?
- simply put,
interior design is designing a
home specifically for one's individual personal tastes and lifestyle.
interior designers also offer services related to
architectural and structural elements.
home staging is the fusion of art and
science to prepare a home with a pleasing backdrop of
furnishings and accessories by neutralizing individual
discernment, yet with
personal touches that showcase your home to appeal to a
perspective buyer's imagination. it's a strategy
to prepare the home for sale. fact: did you know that only
about 10% of home buyers
can visualize the potential?
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- we have
spoken to many home seekers
after have just come out of a home for sale and
approximately 80% of them discuss the decor,
furniture and accessories (good or bad) before even
mentioning the actual house.
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can't i just decorate?
- actually decorating and
home staging are almost opposite, because it's
about neutralizing decor and removing the
homeowner's identity from the home so that it
appeals to all buyers and tastes. it's
challenging for a homeowner to detach from their
home, but in order to maximize the appeal, it must
be seen as an desirable commodity to be skillfully
packaged to buyers. you want to give buyers a
sense of ease so that they can see themselves living
in the home.
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does
neutralizing decor mean lack of style or no color?
- not at all.
neutralizing means a lot of things, but simply
stated, it's a balance of creating architectural
interest, combined with color and visual
coordination.
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is home staging,
redesign or consulting expensive?
- in the long run, home staging
or redesign is
free. in a survey of over 2,000
realtors, it was discovered that those who used a
professional home staging company recovered
343% of their cost. the real question
is how much would you lose (or are losing) if the
home you're selling doesn't sell as quickly as you would
like? staged and redesigned homes sell
much faster and at a higher price than unstaged or
cluttered homes. the fact is, staging can more than
pay for itself, it can make you more money, much quicker.
home staging is a marketing strategy to sell a home quicker and to help
alleviate home price reductions. in conclusion,
home staging, redesigning and consulting nets a
positive ROI (return on
investment). costs can be paid by the agent,
homeowner or split. between both parties. in some cases, however, a
deposit may required. and home
staging services are is tax deductible.
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you say that staged homes sell quicker... how much
quicker?
- national statistics
have shown that for every 30 dom (days on market) that an
un-staged vacant home sits on the market, a
comparable professionally staged vacant home only
sits for 6.5 dom.
same song, different dance... if an un-staged home sold in
120 days, a comparable home that was
staged
sold in 26 days.
- in addition, the U.S. Housing and
Urban Development
statistics report that staged homes net as much as
17%
higher
on average than un-staged comps. higher profits at
a quicker pace.
- ...
report of
staging statistical data
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a revealing USA Today story
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jacksonville real estate market trends
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what about
the exterior of my home and landscaping?
- picture yourself as a
homebuyer. you drive up to a house and quickly
scan the exterior and yard. you're already
making a judgment as to whether or not you want to
go inside the house or not. some say that curb
appeal is the most important step in preparing your
a home for sale. fact is, people do judge a
book by it's cover. if your home doesn't look
great from the street, potential buyers will have a
hard time overcoming this issue and may not even
want to go inside your beautiful home. every
small detail along the way reinforces or tears down
your first impression of the home. we do offer
exterior and landscaping consulting.
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do you
have any free or inexpensive home-showing tips?
- of course we do...
click here
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- when
staging and redesigning in preparation to sell your
home, we understand that it can be an emotional
challenge to "depersonalize" your home, but it's a
vital step to remove these mental roadblocks, not
only for yourself to detach from your home, but to
also remove the roadblocks for a potential buyer.
a buyer wants to feel as though that you are ready
to let the home go. it's an unconscious state
of mind that you or the buyer may not be aware of,
but a necessary step to take. you want the
buyer to feel as though you are ready to move on and
that you are handing over the torch. we
understand this issue and that's why we do
everything we can to ease any discomfort when staging and redesigning your home.
also keep in mind that you're not selling your
stuff, you're selling the home. you take your
stuff with you.
: )
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contact
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links
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fusion design is a jacksonville, florida home staging and redesign company |
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